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Under Project Unicorn, mass market beauty leader stripped away secondary cartons, vacuum formed trays and paper insert cards.
November 15, 2021
By: Christine Esposito
Editor-in-Chief
E.L.F. Beauty says it has eliminated more than one million pounds of packaging materials through its Project Unicorn initiative. The initiative was launched in 2019 to elevate the brand’s product assortment, presentation, and on-shelf presence through innovative streamlining of product packaging. In 2020, the company announced that it had eliminated an estimated 650,000 pounds of waste and earned three design patents for packaging innovation. e.l.f. Beauty’s Chief Creative Officer, Ashl...
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